How Spotify Growth Hacks Their Marketing Year after Year

Spotify leads the way in gamification marketing in the music industry

Spotify Wrapped is a powerful marketing force year after year- here’s what they did right

Every single November, I start to see people sharing their Spotify Wrapped results on Instagram, Snapchat, Facebook, and pretty much every single social platform out there. This strategy turned what was essentially a Spotify mini-game, and crafted it into a social media machine that urges users to…